About this Program:
The marketing landscape and industry is moving at lightning speed. Every industry has been affected by the advances in digital marketing—from retail to brands and agencies.
Has your manager recently assigned a digital marketing role to you? Are you a project or account manager at a creative agency? Do you work for a small company or a start-up, and handle all things digital marketing? Then this bootcamp may be just what you need! Specifically created for participants and professionals interested in gaining a deeper understanding of everything digital marketing can encompass.
Start Your Portfolio and gain Real-World-Practical-Experience
You will spend time learning, working with your mentor, and working on a real project for a live client, so you’ll leave the program with a portfolio of professional projects and practical work experience.
Attendance and Technology Requirements
This course is available via one of our Virtual Classrooms, and can be accessed by any smart device with internet access. (Learn and participate anywhere you can access the internet)
A notepad and pen
Learn how to create a basic brand/marketing strategy
List and execute at least 5 key best practices on content marketing
Identify and describe at least 3 marketing techniques for each channel
Walk away with examples of KPIs and metrics to track effectiveness
How to build professional digital marketing strategies
Introduction to SEO and other SEM strategies
Tips for launching a career in Digital Marketing
Building a Digital Marketing Portfolio
Industry Design Project (Work with an actual client to build your portfolio and show real-world-practical experience)
15 hours: (7 hours in session - Saturday, 8 hours self paced)
At Graduation You Receive
Certificate of Completion
Portfolio of completed work and proof of performance
Additional access to Career Coaching and Development
One 30 minute call with Digital Marketing Mentor