About This Program
Overview: Learn the basics of marketing and e-commerce from the ground up, including how to determine your ideal buyer, which social media accounts are applicable to your audience, how to build great images when you're not a graphic designer, the fundamentals of creating great online ads, how to write effective blogs and copy, marketing analytics, and data-driven customer-centric approaches to customer retention.
In this program you will:
Learn in Online Classrooms - Participate from anywhere.
Learn with Experiential Curriculum - Everything is hands on and a part of your professional portfolio
Work with Real Client Projects - Unique to each Cohort and Learner
Receive Career Coaching and Money-Back Guarantee (Click here to See details)
Who Takes This Course:
This Program is designed for:
Professionals wanting career change or advancement in the Digital Marketing field
Anyone who has a great idea for a business and no idea where to begin
An existing business that needs a clear marketing strategy! .
Attendance and Technology Requirements:
This course is available via our Virtual Classrooms, for Remote participation. (Learn and participate remotely with your class)
How E-commerce and Marketing connect
New techniques in Market Research and Social Media Analytics
How to generate more word of mouth and leverage the power of social media to achieve product market fit
Market experimentation to invest in to achieve customer centricity
Understanding the metrics to gauge and guide ongoing customer-centric efforts
By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels.
Market Research. Ask 3 simple questions to validate business ideas
Email Marketing. Build a mailing list
Copywriting. Write effective sales pages
SEO (Search Engine Optimization). Setting up or Improving SEO.
YouTube Marketing. Drive traffic & sales with simple "how to" videos.
Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).
Google Adwords. Avoid common mistakes and set up profitable campaigns first time.
Facebook Ads. Make money with Facebook Ads without spending a fortune.
Google Analytics. Improve your marketing with Google Analytics data.
Marketing Plan. Create a winning marketing plan
Digital Marketing Career Outlook
90% of marketers report suffering from a shortage of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing. (whitepaper by Grovo)
In a study conducted by Bullhorn, 64% of recruiters reported a shortage of skilled candidates for available marketing roles.
Employment of marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations. (Bureau of Labor Statistics)
Career opportunities as a Marketing Manager, Digital Marketing Analyst, or Account Executive, among others Salary range from 56k- 97k per year (*data from Glassdoor)
Career Opportunities for Graduates
Survey results from The CMO Report/AMA indicate that companies expect to increase spending on digital marketing by 12.3% on average in the next year while they expect to decrease spending on traditional advertising by 1.2% on average. These metrics clearly suggest that there is more opportunity in digital marketing than in traditional advertising.
Content Managers & Strategists
Virtual Reality Developers and Editors
Email Marketing Specialist
Digital Marketing Managers & Directors
Analysts & AI Specialists
Potential Employment Settings
Companies and Enterprises
Approximate Time requirements per week:
10 to 12 Hours
At Graduation You Receive:
Certificate of Completion
Portfolio of completed work and proof of performance
Letter of Recommendation based on performance
Career Coaching and Money-Back Guarantee (Click here to See details)
Immediate Freelance and Experience building opportunities