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Digital Marketing Certificate Program


About This Program

DIGITAL MARKETING CERTIFICATE PROGRAM
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Overview: Learn the basics of marketing and e-commerce from the ground up, including how to determine your ideal buyer, which social media accounts are applicable to your audience, how to build great images when you're not a graphic designer, the fundamentals of creating great online ads, how to write effective blogs and copy, marketing analytics, and data-driven customer-centric approaches to customer retention.

In this program you will:

  • Learn in Online Classrooms - Participate from anywhere.

  • Learn with Experiential Curriculum - Everything is hands on and a part of your professional portfolio

  • Work with Real Client Projects - Unique to each Cohort and Learner

  • Receive Career Coaching and Money-Back Guarantee (Click here to See details)

Who Takes This Course:

This Program is designed for:

  • Adult learners,

  • Professionals wanting career change or advancement in the Digital Marketing field

  • Anyone who has a great idea for a business and no idea where to begin

  • An existing business that needs a clear marketing strategy! .

Attendance and Technology Requirements:

This course is available via our Virtual Classrooms, for Remote participation. (Learn and participate remotely with your class)

Learning Objectives:

  • How E-commerce and Marketing connect

  • New techniques in Market Research and Social Media Analytics

  • How to generate more word of mouth and leverage the power of social media to achieve product market fit

  • Market experimentation to invest in to achieve customer centricity

  • Understanding the metrics to gauge and guide ongoing customer-centric efforts

Takeaways:

By the end of this course, you will be confidently implementing marketing strategies across the major online marketing channels.

  • Market Research. Ask 3 simple questions to validate business ideas

  • Email Marketing. Build a mailing list

  • Copywriting. Write effective sales pages

  • SEO (Search Engine Optimization). Setting up or Improving SEO.

  • YouTube Marketing. Drive traffic & sales with simple "how to" videos.

  • Social Media Marketing (Instagram, Facebook, Twitter, Pinterest & Quora).

  • Google Adwords. Avoid common mistakes and set up profitable campaigns first time.

  • Facebook Ads. Make money with Facebook Ads without spending a fortune.

  • Google Analytics. Improve your marketing with Google Analytics data.

  • Marketing Plan. Create a winning marketing plan

Digital Marketing Career Outlook

  • 90% of marketers report suffering from a shortage of digital skills, and only 8% of surveyed companies feel strong in the area of digital marketing. (whitepaper by Grovo)

  • In a study conducted by Bullhorn, 64% of recruiters reported a shortage of skilled candidates for available marketing roles.

  • Employment of marketing managers is projected to grow 9 percent from 2014 to 2024, faster than the average for all occupations. (Bureau of Labor Statistics)

  • Career opportunities as a Marketing Manager, Digital Marketing Analyst, or Account Executive, among others Salary range from 56k- 97k per year (*data from Glassdoor)

Career Opportunities for Graduates

Survey results from The CMO Report/AMA indicate that companies expect to increase spending on digital marketing by 12.3% on average in the next year while they expect to decrease spending on traditional advertising by 1.2% on average. These metrics clearly suggest that there is more opportunity in digital marketing than in traditional advertising.

  • Content Managers & Strategists

  • Virtual Reality Developers and Editors 

  • SEO/SEM Specialists

  • UX Designer

  • Email Marketing Specialist

  • Digital Marketing Managers & Directors

  • Analysts & AI Specialists

Potential Employment Settings

  • Companies and Enterprises

  • Startups

  • Agencies,

  • Freelance

  • Remote

Program Duration:

16 Weeks

Approximate Time requirements per week:

10 to 12 Hours

At Graduation You Receive:

  • Certificate of Completion

  • Portfolio of completed work and proof of performance

  • Letter of Recommendation based on performance

  • Career Coaching and Money-Back Guarantee (Click here to See details)

  • Immediate Freelance and Experience building opportunities