SAMPLE PROJECT-BASED LEARNING LESSONS
ACTIVITY SCENARIO: Earth Science
For Learners ages 12 and older
You are a new Earth Science graduate applying for the 24/7 Environmental Science Team, and before you can begin working with the team, you must complete a training activity on how to develop scientific questions. Environmental Scientists explore questions in a scientific context. They consider what makes questions testable and evaluate the types of evidence needed to answer those questions. Follow the steps in this lesson plan to complete the activity on question formation and start your training to become a 24/7 Environmental Scientist.
ACTIVITY SCENARIO: Digital Marketing
For Advanced Learners ages 15 and older
Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Personas help 24/7 — in marketing, sales, product and service development — internalize the ideal customer we are trying to attract and relate to as human beings with real lives and circumstances. Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and anything that relates to customer acquisition and retention. This activity will teach the fundamentals of developing buyer personas and the preliminary parts of a content strategy for 24/7.
ACTIVITY SCENARIO: Historical Researcher
For Learners ages 14 and older
The study of history is essential because it allows one to make more sense of the current world. It enables us to understand different cultures, contemplate the experiences that came before us, and will allow us to think critically on what has happened and why. It is true that history is the record of our past; however, history is more than time and place. It captures feeling and emotion and allows access to someone’s reality through their viewpoint.
Historical research will enable us to look at what we’ve accomplished and reflect on who, what, when, how, and most importantly why. By embracing historical analysis, we can reflect on who humanity has been and who we should become in the future.
SAMPLE UNIT: JOURNALISM AND WRITING
For Learners ages 13 and older
Every day around the globe, journalists pick up the phone or head out of the newsroom. They meet someone, a stranger or a familiar contact. They take out a notebook or turn on a recording device. And then they perform two simple acts. They ask a question and they listen to the answer. An interview has started.
Interviewing is the heart of journalism. Yet too few journalists have ever received education or training in this critical skill. For most journalists the only way to learn is on the job, mostly through painful trial and error.
This unit gives students information and insight on how to research and prepare before an interview, what stellar interview questions are, how to create a conversational atmosphere with their interviewee, and how to use material given to write an article.